Tag Archives: effective advertising

“The ad may even make people think twice before allowing themselves to be ignorant.”

To celebrate my 4000th follower (!), I offer this wonderful sentence.

My student was commenting on a public-service ad about nutrition, if I recall correctly.

Can’t you picture the people who see it? “Hmm!” they say; “maybe a diet of nothing but candy and Big Gulps isn’t the greatest idea! Maybe I should….” And then: “Naaaaah. This thing is probably not true. I’d rather not think about it anyway. Where did I put that bag of gummy bears?”

Nothing against gummy bears per se, but I’d say that’s a pretty INeffective ad, and I’d say some advertising agency ought to be firing somebody or maybe looking for an account to replace the one that just fired THEM.

If she had written “rather than” instead of “before,” she might be holding out some hope for us all. But maybe she didn’t proofread. Maybe she doesn’t understand what “think twice” actually means. Maybe she didn’t even think twice.

Maybe she just allowed herself to be ignorant…